Customers trust these real people because they are unbiased and truthful. Customer testimonials are an effective tool that every brand should use to demonstrate how their product and services have improved the lives of their customers.Ĭustomer testimonials are an effective form of social proof because they inform potential new customers about the successes and triumphs that others have had when using a certain product or service. Why are testimonials important?Īround 92% of customers refer to online reviews before buying a product, according to BigCommerce. They are written or video statements that either talk about their use of a product, its performance, its advantages, and the value witnessed.Ĭustomer testimonials can take many different forms, but the goal is always to demonstrate how fantastic your brand is. What is a testimonial?Ī testimonial is a client review or recommendation informing others about how a product or service benefited them. In this article, we understand more about customer testimonials and various testimonial examples. Let’s dive deeper into the world of reviews and testimonials. They increase your conversion rate and establish trust in your company. Great testimonials demonstrate to potential customers that your company is legitimate and effective. It’s made up of captivating statements from current customers that make an item or brand seem like such a no-brainer that anyone would sign up for it. And perhaps best of all - the 4-year graduation rate has risen over the past few years and now stands at 89 percent.Every great website has an impressive customer testimonial page. Only 50 percent of incoming freshmen test at grade level when they begin high school, but that number jumps up to 70 percent of seniors testing at grade level when they graduate. ACT scores have steadily risen, and currently stand at 22, with a 60 percent participation rate. The work done by the Task Force has paid off. They sought to strengthen relationships with students and parents to help get everyone involved, and revamped instruction for all students through lesson protocols, literacy across the curriculum, and by making the instruction seem relevant to the students. The Truman staff took the 24 recommendations developed from the High School Task Force, and began implementing them into the curriculum. Its journey to becoming a model school started with the High School Task Force, a group of 50 people made up of parents, teachers, administrators, and community members. This year, only 20 schools were chosen - Truman High School was one of them. What did the school earn for winning this competition? The school will receive a commencement speech from President Obama, of course.Įvery year, the International Center for Leadership in Education chooses individual schools to serve as role models for the rest of the nation to follow. The school's math scores are 20 percent higher than the state's average, and it also has the highest attendance record and lowest number of violent incidents among Memphis' public high schools. Between 2005-2010, the percentage of students going on to college skyrocketed from 4 to 70 percent. The school's graduation rate soared from 55 to 82 percent. The effect these changes had is astounding. Washington has adopted several academic strategies to improve the school, including separate freshman academies for boys and girls, and more AP class offerings. The community has the 14th highest crime rate in the nation, 70 percent of their homes are headed by single parents, and 20 percent of the school's students lost their homes last year when the local housing projects were demolished. Washington High School, located in one of nation's poorest zip codes, beat out 450 other schools that entered the Race to the Top Commencement Challenge, a competition that highlights their extraordinary progress to prepare students for life after high school.
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